Increases Buy-in and Makes Change Run More Smoothly
Outcomes
- Reduced stakeholder resistance, and increased commitment to change
- Greater organizational alignment
- Significantly reduced need to back-track to fix problems inadvertently caused by poor communications
- Increased trust in leadership
Issues Addressed
Resistance increases the more people do not understand the outcomes and process of change and the impacts on them personally. Change leaders often exacerbate communication problems because they rely on one-way "tell" methods like presentations, newsletters, memo's, web-sites, etc. They tell, and then do not understand why people are resistant after their messages have been delivered. We often hear leaders say, "I just don't understand why they don't get it. We've communicated this message many times."
The problem is not in the message, but in the way it is communicated. We solve this problem and enable leaders to become extremely effective in their communications. People get aligned; outcomes get acheived.
Approach
We partner with your change leaders, internal communications staff and/or organizational development professionals to build a thorough change communications strategy and plan that works. We share best practices, and educate about the keys to successful change communications.
Communication Plan elements can include:
- How to use two-way communication for maximum positive impact
- Change communication roles and responsibilities
- Conditions for effective communication
- Messaging for different audiences
- Sources of information; people to deliver
- Events and meetings
- Levels of communication needed
- Media and tools
- Protocol for unplanned just-in-time messages
- Timetable
Call us at 970-385-5100 to discuss your communication needs, the methods and tools we can provide, and how attending to people dynamics will guarantee your successful communications. |
